Facebook still has nearly 3 billion monthly active users, making it one of the largest platforms for reaching potential customers. Facebook Reels in particular have seen explosive growth as Meta pushes short-form video across its apps.
But managing Facebook publishing alongside TikTok, Instagram, and YouTube means logging into multiple platforms, uploading the same video multiple times, and adjusting captions for each one. MakePost eliminates that friction entirely.
How It Works
Connect your Facebook account
Link your Facebook Page or profile in one click. MakePost handles the authentication through Meta's official API — no developer credentials needed.
Upload your content
Upload videos for Reels, images for posts, or carousels. Write your caption once and MakePost formats it appropriately for Facebook and any other platforms you select.
Schedule or publish
Publish immediately or schedule for the best time. Select additional platforms like Instagram, TikTok, or YouTube to cross-post the same content in one step.
What You Get with MakePost + Facebook
Facebook Reels support. Upload vertical videos and publish them as Facebook Reels through Meta's Graph API. Reach Facebook's massive audience with short-form video content.
Page and profile posting. Publish to your Facebook Page for business content or your personal profile — MakePost supports both.
Cross-platform publishing. Upload once and publish the same content to Facebook, Instagram, TikTok, YouTube, X, LinkedIn, Threads, Pinterest, and Bluesky.
AI-generated captions. Generate engaging captions with AI, tailored for Facebook's audience and algorithm preferences.
Scheduled publishing. Plan your Facebook content days or weeks in advance. MakePost handles the publishing at the scheduled time automatically.
Facebook Reels Specifications
| Spec | Requirement |
|---|---|
| Resolution | 1080x1920 (9:16) |
| Duration | 3 - 90 seconds |
| File Format | MP4, MOV |
| Max File Size | 4 GB |
| Caption Length | Up to 2,200 characters |
Frequently Asked Questions
Can I post Facebook Reels from my desktop?
Yes. MakePost lets you upload and schedule Facebook Reels from any browser. You can also automate publishing entirely through the REST API or AI assistants via MCP.
Do I need a Facebook Page or can I use my personal profile?
MakePost supports both Facebook Pages and personal profiles. For business content, we recommend using a Facebook Page as it provides better analytics and reach.
Can I cross-post to Instagram and Facebook at the same time?
Yes. Since both platforms are owned by Meta, MakePost makes it easy to publish the same Reel to both Facebook and Instagram simultaneously — plus 7 other platforms if you want.