MakePost Blog
Tips, guides, and strategies for app developers who want to grow.
In-App Purchases vs Subscriptions: Which Makes You More Money?
Subscriptions and in-app purchases both make money — but they work in completely different ways. Here's how to figure out which one belongs in your app.
How to Connect App Store Data to Your Social Strategy
Most app creators treat App Store Connect and social media as two separate worlds. Here's how connecting them gives you a promotion strategy that actually makes sense.
App Store Categories: How to Pick the One That Ranks
Most app creators pick their App Store category once and never think about it again. That's a mistake — because category choice directly affects who finds your app and how easy it is to rank.
How to Respond to App Store Reviews (and Actually Win Users Back)
Most app creators treat review responses as damage control. The teams who grow faster treat them as a conversation — and it shows in their ratings.
App Store A/B Testing: How to Know Which Screenshots Win
Most app creators guess which screenshots work best. A/B testing removes the guesswork — here's how to actually run it and what to do with what you find.
App Store Keywords: How to Find and Use the Ones That Actually Rank
Most app creators either stuff random keywords into their metadata or copy whatever their biggest competitor is using. Neither works. Here's how to actually do keyword research for the App Store.
How to Build Pre-Launch Hype for Your App (Without Overhyping)
Most app creators wait until launch day to start promoting — and that's already too late. Here's how to build real pre-launch momentum that makes your launch land harder.
App Icon Design: The One Asset Most Creators Get Wrong
Your app icon does more selling than any screenshot. Here's what separates icons that convert from ones that get scrolled past.
How to Launch an App Without Wasting Your Launch Day
Most app creators spend months building and days promoting. Here's how to flip that ratio — and actually make your launch window work for you.
Freemium vs Paid Up Front: Which Model Wins for Your App?
Choosing between free, paid, and freemium isn't just a pricing decision — it's a product decision. Here's how to think through it before you get it wrong.
App Analytics: What to Track and What to Ignore
Most app creators are drowning in dashboards but starving for insight. Here's how to separate the metrics that move the needle from the ones that just feel good to look at.
Your First 30 Days Promoting an App With Zero Followers
Starting from zero is the hardest part of app promotion. Here's a practical, week-by-week plan for your first 30 days — no audience required to begin.
How to Respond to App Store Reviews (And Why It Matters)
Most app creators either ignore reviews or panic when a bad one lands. Here's how to handle both — and use your responses to actually grow your rating.
App Preview Videos: Why Most App Creators Get Them Wrong
Your app preview video is often the first moving thing someone sees in the App Store. Most get it badly wrong. Here's how to fix that.
App Preview Videos: The One Asset Most Creators Skip
App preview videos sit at the top of your App Store listing and autoplay before anyone reads a word. Most app creators skip them entirely — and it shows in their conversion rates.
App Promotion Analytics: What to Track, What to Ignore
Most app creators drown in dashboards and still don't know what's working. Here's how to cut through the noise and focus on the numbers that actually grow your app.
App Store Optimization in 2026: A Developer's Guide to ASO
Your app is great, but nobody can find it. This guide covers everything from keyword research to localized metadata across 40+ App Store territories.
Why Most App Developers Fail at Social Media (And How to Fix It)
You built an amazing app. Now what? Most developers struggle with social media because they treat it like a chore instead of a growth channel.
How to Price Your App in 175 Countries (Without Guessing)
A $4.99 app in the US might be too expensive in India but too cheap in Switzerland. PPP pricing fixes that — here's how to use it.
How to Manage App Store Reviews Without Losing Your Mind
Reviews make or break your App Store listing. Here's how to stay on top of them across all your apps without it becoming a full-time job.
App Store Screenshots That Convert: A Practical Guide
Most developers slap raw screenshots on their App Store listing. Here's how to create professional screenshots that actually drive downloads.